3. 3Cs
3.1. Corporation
1) BMW
The BMW Group is the world’s leading company of premium products and services in the automobile market. BMW, which stands for Bayerische Motoren Werke, was established in 1817 in Germany and is now one of the ten largest car manufacturers in the world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class autom
Corporation, precursor to Acer was established. Since the company first began building micro-based equipment in its early years, constant emphasis on R&D had led to the introduction of many innovative products, and 1981-1990 were growth years. In 1981, the firm launched MDF-1&2, 8 bit learning kit and 8 bit home computer, and it is greatly success and firstly exploited into global market, UK, Ger
largest cellphone manufacturer in the world after Nokia, Motorola and Samsung. The sales of products largely increased due to the launch of the Walkman series.
2. History
1) Troubles in Ericsson's mobile phone business
In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.
Ericsson had decide
of PRADA 3.0, its current position, and then analyze its factor of failure, by using some analysis tools. After that, we try re-marketing for PRADA 4.0 and branding PRADA phone series as high-end brand.
B. LG
LG Corporation is the second largest corporation in South Korea after Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group was a merger of two Korean
of population
According to the 2010 census, the most recent estimates indicate that 81.5% of the population is Russian. Tatars constitute 3.8%; Ukrainians make up 3%; Chuvash form 1.2%; Bashkir account for 0.9%; Belarusian for 0.8%; Moldavian for 0.7%; and a wide variety of other peoples are represented in the remaining 8.1%.
5) Ethnic Group
The modern Russian is formed from two groups, North